Clik here to view.
Applying the Scientific Method to Proving Social Media Results | Ayantek
There’s no way around it - there’s a problem with measuring our social media efforts. So far, there is no clearly defined relationship between the analytics provided by the major social networking...
View ArticleClik here to view.
17.4% of Global Web Traffic Comes Through Mobile
People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012...
View ArticleClik here to view.
How to Dominate Mobile Marketing
By the end of 2013, there will be 1.4 billion smartphones worldwide. This staggering number helps to justify why mobile search will outpace desktop search in a few short years. Marketers must ask...
View ArticleClik here to view.
96% of Top-Grossing Google Play Apps Are Free
Think the secret to making money from an app is adding a price tag? Think again — at least when it comes to Android apps sold in Google Play.According to App Annie, 96% of the top 100 highest-grossing...
View ArticleClik here to view.
The Key Components of a Mobile App Strategy
There is no question that mobile apps are the future of commerce. Not when the writing on the digital wall tells us that some 25% of online retail is bound for smartphones and tablets by 2017. That...
View ArticleClik here to view.
5 Brands that have Mastered the Art of 6-second storytelling using Vine |...
We love Vine! In an earlier blog we discussed how Vine and Instagram Video have been duking it out for dominance. Having decided to work with Vine on our own event marketing campaign, we thought it...
View ArticleClik here to view.
Welcome to the SMAC Stack Revolution | Ayantek
There’s a new wave of technology and computing that we at Ayantek believe offers revolutionary opportunities for organizations to drive customer engagement, innovation and business productivity. This...
View ArticleClik here to view.
Call-Through Rate: Key Mobile Ad Performance Metric
With as many as 60 percent of all mobile local searches leading to consumer action within the day (depending on the category), mobile consumers are ready to connect with businesses. While calls are a...
View ArticleClik here to view.
This Week in Digital Strategy 9.13.12 | Ayantek
Happy Friday, everyone! This week provided another of informative look into the world of digital strategy. Insights are given into ethical ways to increasing search traffic; using humor in your social...
View ArticleClik here to view.
Microblogging Tips for Reaching Mobile Users | Get Busy Media
The term microblogging is one that is often used in reference to social media posts. Any update you place on Facebook, Tweet you make on Twitter, post you share on Google+, or any other update on...
View ArticleClik here to view.
Pew: 34 Percent Go Online "Mostly" With Mobile
Pew says that 34 percent of all those who go online with their phones do “most” of their internet browsing via mobile: When asked which device they use most often to access the internet, one third...
View ArticleClik here to view.
Study: Nearly Half Of Mobile Users Will Share Location For Relevant Offers
Text-based mobile messaging has effectively become the “red-headed stepchild” of mobile marketing. Once the only mobile marketing that worked on all devices, it has lost favor over the past several...
View ArticleClik here to view.
The Definitive Pros and Cons List for iOS 7 | Ayantek
iOS 7 has been out for a little over a week now and despite some issues downloading the update on day one we finally have it in our hands. We have taken it for a through test drive. There are some...
View ArticleClik here to view.
Inside Responsive Design: The Pros And Cons Of The Popular Mobile Strategy
Responsive design, a technology that stretches or shrinks Web pages to fit differently sized screens, has emerged as the most-often recommended manner of optimizing content for mobile devices. This...
View ArticleClik here to view.
Why Do Startups Create Better Mobile Apps?
If you’ve been in the tech industry for a while, you occasionally feel history repeating itself. New computing paradigms (like the smartphone, for example) have typically been extinction events for the...
View ArticleClik here to view.
Forrester: Recipe for Mobile Marketing Success Includes Big Helpings of Analysis
It seems obvious that objectives, measurement and analytics are required for any marketing channel, particularly one with as many variables as mobile. But nearly 40 percent of marketers have not even...
View ArticleClik here to view.
It’s Over For Paid Apps, With A Few Exceptions | TechCrunch
Is it over for paid mobile apps? That’s the general thinking these days, as the App Stores fill up with “good enough” alternatives to paid apps, while major publishers game the charts with free...
View ArticleClik here to view.
How the SMAC Stack is Driving Innovation and Productivity
There’s a new wave of technology and computing that we at Ayantek believe offers revolutionary opportunities for organizations to drive customer engagement, innovation and business productivity. This...
View ArticleClik here to view.
Facebook Ads Are 1,790% More Profitable on iOS Than Android
After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted by Nanigans shows that Facebook ads on iOS are...
View ArticleClik here to view.
This Week in Digital Strategy 10.25.13 | Ayantek
Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. Discussed this week are the top design trends in mobile apps, the changes that you need to implement...
View Article
